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DOI: 10.1177/1354856508091087 Dreaming in TechnicolorThe Future of PSB in a World Beyond BroadcastingMcGill University, Canada, marc.raboy{at}mcgill.ca In the new media environment, the public broadcaster's primary purpose should be to operate at the cutting edge; it must make itself indispensable to anyone who wants to be informed, educated and entertained. And as we move towards a post-broadcasting environment, it must think of itself as a full-service public communicator.
Key Words: BBC CBC digital television PSB UNESCO
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